商品詳細

E-Commerce: Context, Concepts and Consequences charts the e-business phenomenon, exploring the technical, strategic and commercial challenges faced by businesses who must now meet the needs of a new, vast, electronic marketplace.Addressing the issues raised by the origins, current standing and potential future of electronic commerce, the book skilfully combines an awareness of the technological imperatives and technical requirements of the new economy with a keen awareness of tactical, logistical and commercial criteria which businesses must now consider. On an even wider level, the book examines the implications of an on-line society, asking whether the Web has abetted or obstructed the development of trust, safety, security, equality and privacy and questioning cyberspace's much-lauded early image as a global, virtual democracy.The text marries clarity, academic rigour and a keen understanding of what real-life companies have done to keep abreast of the e-commerce phenomenon. The scope of the book is wide reaching and should be of vital interest to students, business strategists and Web fans alike.