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For an undergraduate introductory level course in social psychology.

More engaging, integrative, and scientific that any other text of its kind, this #1-rated text on social psychology uses a story-telling approach to convey the science of social psychology in a fascinating, memorable, and completely entertaining manner. Successfully capturing the excitement of social psychology, it helps students understand the whole context of the field-how theories inspire research, why research is performed as it is, and how further research triggers new avenues of study-and how all of this impacts their everyday lives. Vignettes and "mini" stories within every chapter include detailed descriptions of classic and modern experiments, and describe an example of a real-life phenomenon designed specifically to pique students' interest.