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商品詳細

Name: Business-To-Business Marketing : Strategies and Implementation.
Author: Michel, Daniel / Naudé, P. / Salle, R. et al.
ISBN: 978-0-333-92194-4

Business-To-Business Marketing : Strategies and Implementation. 企業向けマーケティング

・ISBN 978-0-333-92194-4 hard

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・ISBN 978-0-333-92195-1 paper

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著者・編者	Michel, Daniel / Naudé, P. / Salle, R. et al.,
シリーズ	Profitable Marketing Relationships Series
出版社	(Palgrave Macmillan, UK)
出版年月	2003
ページ数	469 pp.
言語	ENG
ニュース番号	＜484-569＞

解説

This volume is an adaptation of a French text which is now into its second edition and offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings. Aimed at final year marketing students, specializing in business-to-business or industrial marketing, MBA students and marketing practitioners, the text has a strong practical focus.