株式会社極東書店トップ ＞ 商品一覧 ＞ Basic Marketing Research : Applications to Contemporary Issues.
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解説
For undergraduate courses in Marketing Research.
Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues-in total quality management, international marketing, technology, ethics, and the Internet.