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Name: Electronic Commerce : A Managerial Perspective 2002. 2nd ed.
Author: Turban, Efraim / King, D. / Lee, J. et al.
ISBN: 978-0-13-065301-7

Electronic Commerce : A Managerial Perspective 2002. 2nd ed.

・ISBN 978-0-13-065301-7 cloth

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著者・編者	Turban, Efraim / King, D. / Lee, J. et al.,
出版社	(Prentice Hall, US)
出版年月	2001
ページ数	726 pp.
言語	ENG
ニュース番号	＜484-514A＞

解説

For one/two-semester courses in Electronic Commerce.

One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.