商品詳細

The book is suitable for introductory quantitative methods courses from undergraduate programmes in business to MBA level. The choice of cases and style of writing make it particularly appealing to MBA students. This is a well-established text, which appeals largely to the MBA and post-experience market. It provides a friendly and practical introduction to an area that students often find difficult. The book concentrates on helping students understand the relevance of quantitative methods of analysis to managers' decision-making, and covers all the topics taught on a first course in quantitative methods.