商品詳細

Today's managers are bombarded with a constant stream of management fads and fashions, each claiming to be the key to business success. In this new book Alan Coppin and John Barratt draw on their experience of managing change in the Historic Royal Palaces to show that successful management techniques are timeless, simple and based on common sense. Looking back through history at great leaders and organisations they identify concepts, ideas and applications that have proved themselves over time. They then demonstrate how these techniques are currently being applied to run and secure the future of multi-million pound institutions such as the Tower of London, Hampton Court and Kensington Palace. With a compelling mix of historical lesson and modern application this is an essential read for anyone looking for the essence of good management.