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Advertising and Differentiated Products. 広告と差別化された製品
・ISBN 978-0-7623-0823-1 cloth US$ 184.99
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| 著者・編者 | Baye, Michael R. / Nelson, J. P. (eds.), |
|---|---|
| シリーズ | Advances in Applied Microeconomics |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2001 |
| ページ数 | 374 pp. |
| 言語 | ENG |
| ニュース番号 | ＜484-152 486-199＞ |
解説
Volume 10 is entitled "Advertising and Differentiated Products", and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector.