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Name: Harvard Business Review on Customer Relationship Management.
ISBN: 978-1-57851-699-5

Harvard Business Review on Customer Relationship Management. 顧客リレーションシップ管理

・ISBN 978-1-57851-699-5 paper

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シリーズ	Harvard Business Review Paperback Series
出版社	(Harvard Business School, US)
出版年月	2001
ページ数	192 pp.
言語	ENG
ニュース番号	＜483-392＞

解説

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.