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Name: Festvial and Special Event Management. 2nd ed.
Author: Allen, Johnny / McDonnell, Ian / O'Toole, William et al.
ISBN: 978-0-471-42182-5

Festvial and Special Event Management. 2nd ed.

・ISBN 978-0-471-42182-5 paper

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著者・編者	Allen, Johnny / McDonnell, Ian / O'Toole, William et al.,
出版社	(Wiley, US)
出版年月	2002
ページ数	449 pp.
言語	ENG
ニュース番号	＜482-L76＞

解説

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. The expanded, updated Second Edition includes entirely new chapters on the role of information technology in the event process, the economic impact of events, and the strategic marketing of events.