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Name: Essentials of Marketing Research. 2nd ed.
Author: Kumar, Vineet / Aaker, D. A. / Day, G. S.
ISBN: 978-0-471-41235-9

Essentials of Marketing Research. 2nd ed.

・ISBN 978-0-471-41235-9 hard with CD-ROM

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著者・編者	Kumar, Vineet / Aaker, D. A. / Day, G. S.,
出版社	(Wiley, US)
出版年月	2002
ページ数	512 pp.
言語	ENG
ニュース番号	＜482-693＞

解説

Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.