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Name: Marketing : Connecting with Customers. 2nd ed.
Author: Harrell, Gilbert / Frazier, G. L.
ISBN: 978-0-13-033494-7

Marketing : Connecting with Customers. 2nd ed.

・ISBN 978-0-13-033494-7 paper

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著者・編者	Harrell, Gilbert / Frazier, G. L.,
出版社	(Prentice Hall, US)
出版年月	2001
ページ数	592 pp.
言語	ENG
ニュース番号	＜482-690＞

解説

Fall '02 courses will receive 3 hole-punched/loose-leaf edition with FREE Marketing Plan Pro. This text communicates precisely what today's outstanding marketers do-CONNECT with their customers-through technology, through relationships, and with diversity-globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the author's years of teaching, research, and consulting experience with a bias for action and application to real-world issues and forces. In particular, it shows how the Internet has transformed how this "connecting" takes place.