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株式会社極東書店トップ ＞ 商品一覧 ＞ Integrated Advertising, Promotion, and Marketing Communications.

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Integrated Advertising, Promotion, and Marketing Communications.

Integrated Advertising, Promotion, and Marketing Communications. 統合された広告、販売促進、 マーケティング・コミュニケーション

・ISBN 978-0-13-017578-6 cloth with CD-ROM

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著者・編者Clow, Kenneth E. / Baack, D.,
出版社(Prentice Hall, US)
出版年月2002
ページ数638 pp.
言語ENG
ニュース番号＜482-689＞

解説

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.