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Name: Consumer Behavior and Managerial Decision Making. 2nd ed.
Author: Kardes, Frank R.
ISBN: 978-0-13-091602-0

Consumer Behavior and Managerial Decision Making. 2nd ed.

・ISBN 978-0-13-091602-0 cloth

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著者・編者	Kardes, Frank R.,
出版社	(Prentice Hall, US)
出版年月	2002
ページ数	457 pp.
言語	ENG
ニュース番号	＜482-686＞

解説

For Consumer Behavior, Buyer Behavior, and high-level undergraduate or MBA courses.

Scientific, sophisticated, yet readable. Kardes approaches the subject of consumer behavior by using a rigorous scientific orientation, and presents his material in three overlapping sections: basic concepts, persuasion, and managerial decision making. Thus, the text discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.