株式会社極東書店トップ ＞ 商品一覧 ＞ Total Global Strategy II.
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解説
For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.
Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies.