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Name: Survey Research Methods. 3rd ed.
Author: Fowler, Floyd J., Jr.
ISBN: 978-0-7619-2190-5

Survey Research Methods. 3rd ed.

・ISBN 978-0-7619-2190-5 hard US$ 69.95

￥16,388.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-7619-2191-2 paper US$ 48.95

￥11,468.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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著者・編者	Fowler, Floyd J., Jr.,
シリーズ	Applied Social Research Methods
出版社	(Sage, US)
出版年月	2002
ページ数	178 pp.
言語	ENG
ニュース番号	＜482-1573＞

解説

Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new Third Edition presents the latest methodological knowledge on survey research. New to this edition is coverage of:

? Improved techniques for evaluating survey questions

? The latest options available to researchers in using the computer and the internet for surveys

? Recent methodological findings to enhance survey research

With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey-and how much confidence to place in the reported results based on this relationship.