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Creativity and Perception in Management.
・ISBN 978-0-7619-6824-5 cloth GB£ 180.00
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・ISBN 978-0-7619-6825-2 paper GB£ 61.99
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| 著者・編者 | Henry, Jane, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2001 |
| ページ数 | 216 pp. |
| 言語 | ENG |
| ニュース番号 | ＜481-490＞ |
解説
The book provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. It introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference.
Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible.
The text includes student activities, illustrative cartoons, boxed examples and recommended readings. It can be used alongside the Readers Creative Management 2nd edition (Henry) and Managing Innovation and Change 2nd edition (Henry and Mayle). Creativity and Perception in Management is a key course text on the Open University Business School's Creativity, Innovation and Change master's course.