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商品詳細

Name: Consumer Behavior : Buying, Having, and Being. 5th ed.
Author: Solomon, Michael R.
ISBN: 978-0-13-091360-9

Consumer Behavior : Buying, Having, and Being. 5th ed.

・ISBN 978-0-13-091360-9 cloth

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・ISBN 978-0-13-095008-6 paper Int'l ed.

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著者・編者	Solomon, Michael R.,
出版社	(Prentice Hall, US)
出版年月	2001
ページ数	624 pp.
言語	ENG
ニュース番号	＜480-571 482-687＞

解説

Designed for consumer behaviour courses, this text aims to be current, hip and engaging, while reflecting the latest research. New to this edition are such features as: an expanded focus on online consumer behaviour; and treatment of topics including virtual communities, virtual marketing, and e-commerce. The book includes such concepts as Gen Y consumers, cultural capital, guerilla marketing, meme theory, and diffusion of hip hop fashions.