株式会社極東書店トップ＞商品一覧＞ Analysis for Marketing Planning. 5th ed.

商品詳細

Name: Analysis for Marketing Planning. 5th ed.
Author: Lehmann, Donald R. / Winer, R. S.
ISBN: 978-0-07-112224-5

Analysis for Marketing Planning. 5th ed.

・ISBN 978-0-07-112224-5 paper Int'l ed.

お気に入り ★★★

お問い合わせ

著者・編者	Lehmann, Donald R. / Winer, R. S.,
シリーズ	McGraw-Hill/Irwin Series in Marketing
出版社	(McGraw-Hill, SI)
出版年月	2002
ページ数	256 pp.
言語	ENG
ニュース番号	＜480-566＞

解説

Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book focuses on the analysis need for sound marketing decisions and is structured around the marketing plan. Rather than attempting to cover all aspects of the marketing plan, the book mainly focuses on the anlaysis pertaining to a product's environment, customers and competitors.