商品詳細

This text presents a systematic and practical overview of the impact of new technology within the financial services sector. It outlines the key strategic and marketing issues facing those involved in e-commerce, and offers an assessment of the growth and development of the online market. Supported by a wealth of examples and cases from every sector of the industry, the book provides information on: how to deliver a successful online project; the key business issues in the online financial world for the present and the future; understanding the key concepts - from intranets and content management to data aggregation and mobile communications; and the competitive positions of the key players, both new entrants and traditional players.