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Name: Consumer Behavior : An Applied Approach.
Author: Hanna, Nessim / Wozniak, R.
ISBN: 978-0-13-089502-8

Consumer Behavior : An Applied Approach. 消費者行動－応用アプローチ

・ISBN 978-0-13-089502-8 cloth

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著者・編者	Hanna, Nessim / Wozniak, R.,
出版社	(Prentice Hall, US)
出版年月	2000
ページ数	586 pp.
言語	ENG
ニュース番号	＜480-564＞

解説

For courses in Consumer Behavior and Buyer Behavior in the departments of marketing and business administration.

This text uses the latest research to provide a survey of the important topics in consumer behavior. It then gets students involved by using Internet exercises, cross-functional perspectives, and real-life business-oriented examples.