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商品詳細
Campaign Craft : The Strategies, Tactics, and Art of Political Campaign Management. Rev. & expanded ed.
・ISBN 978-0-275-97093-2 cloth US$ 101.95
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・ISBN 978-0-275-97094-9 paper US$ 31.95
￥7,485.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Shea, Daniel M. / Burton, M. J., |
|---|---|
| シリーズ | Praeger Series in Political Communication |
| 出版社 | (Praeger, US) |
| 出版年月 | 2001 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜480-1058＞ |
解説
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, free media--including the Internet--and get-out- the-vote drives).
Throughout the text, Shea and Burton's discussion and analysis is peppered with examples from national, state- level, and local campaigns. This comprehensive guide is must reading for all those interested in the campaign process, including candidates and political activists as well as scholars, researchers, and students involved with American politics and political communication.