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Name: Marketing Channels : A Relationship Management Approach. 2nd ed.
Author: Pelton, Lou E. / Strutton, D. / Lumpkin, J. R.
ISBN: 978-0-07-112100-2

Marketing Channels : A Relationship Management Approach. 2nd ed.

・ISBN 978-0-07-112100-2 paper Int'l ed.

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著者・編者	Pelton, Lou E. / Strutton, D. / Lumpkin, J. R.,
シリーズ	McGraw-Hill/Irwin Series in Marketing
出版社	(McGraw-Hill, SI)
出版年月	2002
ページ数	514 pp.
言語	ENG
ニュース番号	＜479-693 487-697＞

解説

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.