株式会社極東書店トップ商品一覧Natioinal Image and Competitive Advantage : The Theory and Practice of Country-of-Origin Effect.

商品詳細

Natioinal Image and Competitive Advantage

Natioinal Image and Competitive Advantage : The Theory and Practice of Country-of-Origin Effect. 国のイメージと競争上の優位

・ISBN 978-87-16-13516-2 cloth

絶版

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著者・編者Jaffe, Eugene D. / Nebenzahl, I. D.,
出版社(Copenhagen Business School Pr., DK)
出版年月2001
ページ数186 pp.
言語ENG
ニュース番号<479-686>

解説

Features in-depth analyses of interactions between brand, country and product images