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商品詳細
Food, People and Society : A European Perspective of Consumer's Food Choices. 食糧、人々、社会 －消費者の食糧選択に関する欧州の視点－
・ISBN 978-3-540-41521-3 hard EUR 199.99
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お気に入り
★★★
| 著者・編者 | Frewer, Lynn J. / Risvik, E. / Schifferstein, H. (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2001 |
| ページ数 | x, 462 pp. |
| 言語 | ENG |
| ニュース番号 | ＜479-683＞ |
解説
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.