株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Market Relationships : From Strategy to Implementation.
商品詳細
解説
Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. "Strategic Market Relationships" provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.