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Name: International Marketing. 11th ed.
Author: Cateora, Philip R. / Graham, J. L.
ISBN: 978-0-07-112312-9

International Marketing. 11th ed.

・ISBN 978-0-07-112312-9 2001 paper Int'l ed.

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・ISBN 978-0-07-123307-1 2003 paper Int'l ed. with PowerWeb

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著者・編者	Cateora, Philip R. / Graham, J. L.,
出版社	(McGraw-Hill, SI)
ページ数	721 pp.
言語	ENG
ニュース番号	＜479-674＞

解説

This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons can be found in the margins to refer readers to a Website which updates chapter material.