株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Marketing Management. 6th ed.
商品詳細
解説
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.