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Electronic Commerce : B2C Strategies and Models.
・ISBN 978-0-471-48705-0 cloth US$ 113.95
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| 著者・編者 | Elliott, Steve (ed.), |
|---|---|
| シリーズ | Wiley Series in Information Systems |
| 出版社 | (Wiley, US) |
| 出版年月 | 2002 |
| ページ数 | 330 pp. |
| 言語 | ENG |
| ニュース番号 | ＜479-611＞ |
解説
Despite upheaval, industry continues to embrace the concepts of electronic commerce. Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed. This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.