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Emotional Decisions : Trade-off Difficulty and Coping in Consumer Choice. 情緒的決定 －消費者選択におけるトレードオフの困難と対処－
・ISBN 978-0-226-53433-6 paper
お気に入り
★★★
| 著者・編者 | Luce, Mary Frances / Bettman, James R. / Payne, John W., |
|---|---|
| シリーズ | Monographs of the Journal of Consumer Research |
| 出版社 | (U. Chicago Pr., US) |
| 出版年月 | 2001 |
| ページ数 | 209 pp. |
| 言語 | ENG |
| ニュース番号 | ＜478-601＞ |
解説
Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.