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Excellence in Communicating Organizational Strategy.
・ISBN 978-0-7914-5033-8 cloth US$ 104.00
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・ISBN 978-0-7914-5034-5 paper US$ 36.95
￥8,657.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Cushman, Donald P. / King, S. S. (eds.), |
|---|---|
| シリーズ | SUNY Series in International Management |
| 出版社 | (State U. New York Pr., US) |
| 出版年月 | 2001 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜478-568＞ |
解説
Essays on how organizations effectively communicate strategy to optimize performance.
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.