株式会社極東書店トップ ＞ 商品一覧 ＞ Michael Jordan, Inc. : Corporate Sport, Media Culture, and Late Modern America.
商品詳細
Michael Jordan, Inc. : Corporate Sport, Media Culture, and Late Modern America. マイケル・ジョーダン会社 －企業スポーツ、メディア文化、近代末期米国－
・ISBN 978-0-7914-5025-3 cloth US$ 104.00
￥24,367.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-7914-5026-0 paper US$ 38.95
￥9,125.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Andrews, David L. (ed.), |
|---|---|
| シリーズ | SUNY Series on Sport, Culture, and Social Relations |
| 出版社 | (State U. New York Pr., US) |
| 出版年月 | 2001 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜478-1426＞ |
解説
Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.
Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace-foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.