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Media in China : Consumption, Content and Crisis. 中国のメディア－消費、コンテンツ、危機
・ISBN 978-0-7007-1614-2 2002 hard GB£ 171.99
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・ISBN 978-0-415-40627-7 2006 paper GB£ 61.99
￥19,638.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-87066-3
| 著者・編者 | Donald, Stephanie Hemelryk / Keane, Michael / Hong, Yin (eds.), |
|---|---|
| 出版社 | (RoutledgeCurzon, UK) |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜478-1235 478-1454＞ |
解説
Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries.
This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China.