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Multimodal Discourse

Multimodal Discourse : The Modes and Media of Contemporary Communication.

・ISBN 978-0-340-66292-2 hard

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・ISBN 978-0-340-60877-7 paper GB£ 35.99

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著者・編者Kress, Gunther / Van Leeuwen, T.,
出版社(E. Arnold, UK)
出版年月2001
ページ数176 pp.
言語ENG
ニュース番号<477-L148 478-1396>

解説

"Multimodal Discourse" outlines a theory of communication for the age of interactive multimedia and multi-skilling. Just as the demarcation lines between specialized jobs are blurring in contemporary society, so are the demarcation lines between modes and media of communication. This requires a new way of thinking - it requires a practice in which designers can freely move between different modes and media, and a theory whose concepts and ideas can do the same. Drawing on a wide range of examples, Kress and Van Leeuwen sketch an approach to the idea of discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages, "design thinking" and "production thinking", the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question, throughout, is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?