株式会社極東書店トップ商品一覧Executive Strategy : Strategic Management and Information Technology.

商品詳細

Executive Strategy

Executive Strategy : Strategic Management and Information Technology. 戦略的経営と情報技術

・ISBN 978-0-471-38402-1 cloth

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著者・編者Betz, Frederick,
出版社(Wiley, US)
出版年月2001
ページ数534 pp.
言語ENG
ニュース番号<477-473 481-520>

解説

This text explores the foundations of strategic management and its relationship with information technology, the Internet/e-commerce, and computer-aided planning. It not only concentrates on the fundamental ideas and theories of strategy and translates them into functional practices in the workplace, but also explains the role of computer-aided tools, such as inventory control and project management software, in strategic planning. Includes case studies from leading companies such as Apple Computer and Pixar in the text and also on an accompanying website.