商品詳細

"Pushing the Digital Frontier" contains some of the most innovative, forward-thinking analyses available of the far-reaching effects of the digital revolution on traditional businesses. Each chapter provides cutting-edge research and guidance on specific topics, including customer service, technology, business processes, performance measurement and more. The chapters are written by some of the heavy hitters of the academic and corporate worlds and the book has a strong hands-on management focus. "Pushing the Digital Frontier" is not just another "how to win on the Web" book, or a book that merely describes the effect of the digital revolution. Instead, it blends the two - supplying a big-think book about the Internet revolution's sweeping changes with practical applications on how to revamp organizational processes and individual skills to stay competitive. The book includes many examples of companies undergoing the transformation to e-business management.