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This text takes a look at the politics of agenda setting in relation to the car industry, under the Conservative and Labour governments since the late 1980s. It focuses on the importance of agenda setting in the process of public policy, and it utilizes as its case study the politically salient issue of public policy surrounding the car. Throughout the analysis the book builds a new approach to agenda setting, arguing that no one model of agenda setting is enough to explain policy change in this case. The car has been chosen as a case study because it can, firstly, be a useful tool for studying the politics of agenda setting, and secondly, the car is a key aspect of family spending in this day and age. The book shows the innovative utilization of agenda setting theory and the focus on a case study of global resonance.