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Name: Advertising and Promotion : An Integrated Marketing Communications Perspective. 5th ed.
Author: Belch, George E. / Belch, M. A.
ISBN: 978-0-07-118026-9

Advertising and Promotion : An Integrated Marketing Communications Perspective. 5th ed.

・ISBN 978-0-07-118026-9 paper Int'l ed.

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著者・編者	Belch, George E. / Belch, M. A.,
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2001
ページ数	788 pp.
言語	ENG
ニュース番号	＜476-446＞