株式会社極東書店トップ＞商品一覧＞ Marketing : Creating and Keeping Customers in an E-Commerce World. 7th ed.

商品詳細

Name: Marketing : Creating and Keeping Customers in an E-Commerce World. 7th ed.
Author: Zikmund, William G. / d'Amico, M.
ISBN: 978-0-324-07269-3

Marketing : Creating and Keeping Customers in an E-Commerce World. 7th ed.

・ISBN 978-0-324-07269-3 cloth

お気に入り ★★★

お問い合わせ

著者・編者	Zikmund, William G. / d'Amico, M.,
出版社	(South-Western College Pub., US)
出版年月	2001
ページ数	736 pp.
言語	ENG
ニュース番号	＜475-649＞

解説

Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus. Included is an appendix on marketing plans which should guide readers in developing marketing strategies for both large and small organizations. New E-commerce boxes focus on the impact of technology on global marketing and relationships.