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Successful Marketing Communications : A Practical Guide to Planning and Implementation.
・ISBN 978-0-7506-5027-4 paper US$ 68.99
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-136-36126-5
| 著者・編者 | Ace, Cathy, |
|---|---|
| 出版社 | (Butterworth-Heinemann, UK) |
| 出版年月 | 2001 |
| ページ数 | 222 pp. |
| 言語 | ENG |
| ニュース番号 | ＜475-634＞ |
解説
Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.