株式会社極東書店トップ＞商品一覧＞ Citizen Brands : Putting Society at the Heart of Your Business.

商品詳細

Name: Citizen Brands : Putting Society at the Heart of Your Business.
Author: Willmott, Michael
ISBN: 978-0-471-49212-2

Citizen Brands : Putting Society at the Heart of Your Business. 企業市民とブランド

・ISBN 978-0-471-49212-2 cloth

お気に入り ★★★

お問い合わせ

著者・編者	Willmott, Michael,
出版社	(Wiley, US)
出版年月	2001
ページ数	260 pp.
言語	ENG
ニュース番号	＜475-632＞

解説

First book to specifically link corporate citizenship with branding, providing a model of the relationship and the impact on companies financial performance