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As financial services organizations seek to trade electronically across the EU they are forced to comply with as many as 15 sets of - often conflicting - national regulations. This text aims to provide financial organizations with a clear guide to the legal implications of establishing an online presence in Europe. It discusses the array of legislative developments and examines issues particularly relevant to the financial services sector in greater depth than more general e-commerce publications. The book is tailored specifically to the requirements of the financial services industry. It covers both UK and EU-wide regulatory issues and provides up-to-date analysis - including assessment of the E-Commerce and Distance Selling Directives.