株式会社極東書店トップ ＞ 商品一覧 ＞ Strategy and Management of Industrial Brands : Business to Business - Products and Services.
商品詳細
解説
Defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand