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Market-Oriented Technology Management : Innovating for Profit in Entrepreneurial Times. 市場志向的技術管理
・ISBN 978-3-540-41258-8 hard EUR 99.99
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お気に入り
★★★
| 著者・編者 | Phillips, F. Y., |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2001 |
| ページ数 | 417 pp. |
| 言語 | ENG |
| ニュース番号 | ＜474-373＞ |
解説
This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.