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Name: Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell.
Author: Koehn, Nancy F.
ISBN: 978-1-57851-221-8

Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. ブランド、企業家、消費者の信頼

・ISBN 978-1-57851-221-8 hard

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著者・編者	Koehn, Nancy F.,
出版社	(Harvard Business School, US)
出版年月	2001
ページ数	448 pp.
言語	ENG
ニュース番号	＜473-561 473-L56＞

解説

Demonstrate how each used his or her brand as a strategic tool to create elite companies and organizational capabilities that supported their connections with customers and helped make new markets for their offerings