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Name: One-to-One Web Marketing : Build a Relationship Marketing Strategy One Customer at a Time. 2nd ed.
Author: Allen, Cliff / Kania, D. / Yaeckel, B.
ISBN: 978-0-471-40400-2

One-to-One Web Marketing : Build a Relationship Marketing Strategy One Customer at a Time. 2nd ed.

・ISBN 978-0-471-40400-2 paper with CD-ROM

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著者・編者	Allen, Cliff / Kania, D. / Yaeckel, B.,
出版社	(Wiley, US)
出版年月	2001
ページ数	400 pp.
言語	ENG
ニュース番号	＜473-553＞

解説

This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.