株式会社極東書店トップ ＞ 商品一覧 ＞ A Guide to Empirical Research in Communication : Rules for Looking.
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解説
This easy-to-understand introduction to the topic engages students in the research process. It explains difficult scientific and statistical concepts in simple terms and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research and content analysis.