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Name: Essentials of Marketing. 2nd ed.
Author: Blythe, Jim
ISBN: 978-0-273-64667-9

Essentials of Marketing. 2nd ed.

・ISBN 978-0-273-64667-9 paper

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著者・編者	Blythe, Jim,
出版社	(Financial Times / Prentice Hall, UK)
出版年月	2000
ページ数	304 pp.
言語	ENG
ニュース番号	＜472-664＞

解説

This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.