株式会社極東書店トップ ＞ 商品一覧 ＞ Reading the Mind of the Organization : Connecting the Strategy with the Psychology of the Business.
商品詳細
解説
The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to "read" an organization, revealing the perceptions of customers and staff. The text explains why some companies have "presence" and can easily claim space in the market, while others find it difficult; why some companies find it hard to achieve the internal change that is required to meet external changes; and why some companies are believable in what they say whilst others create mixed messages.