株式会社極東書店トップ商品一覧Managing the Global Enterprise : Competing in the Information Age.

商品詳細

Managing the Global Enterprise

Managing the Global Enterprise : Competing in the Information Age. グローバル企業を管理する-情報時代の競争

・ISBN 978-0-273-64691-4 paper

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著者・編者Leontiades, James C.,
出版社(Financial Times / Prentice Hall, UK)
出版年月2001
ページ数232 pp.
言語ENG
ニュース番号<472-624>

解説

This exciting new book examines the management of the new global enterprise. It aims to help managers with decisions associated with making their company into a global player and focuses specifically on integrating other aspects of the global enterprise such as marketing, organisational design, technology and operations.For undergraduate and postgraduate courses in managing the global enterprise, international management, international business, international business strategy, globalisation and international management in departments of business.